Custom software development
that fits your business needs.

Scale fast with our affordable, on-demand expert offshore engineering teams.

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Product Design

Creativity at its peak.

From concept mockups to design layout, our UI/UX designers will blow your mind. We approach our design process with modern principles using a combination of psychology, market research and strategy. The end result? Your users will fully enjoy engaging with your product across all devices.


Software Development

Unique, custom solutions that are tailored to your needs.

Our developers write properly structured code for various product categories. From custom e-commerce and gaming, to event systems and FinTech, you’ll be sure to receive top-quality software that’s fully functional and easy to maintain.


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Software QA Testing

Get rid of the bugs. Easily.

Our QA and software testing engineers utilize the latest tools, tricks and techniques to thoroughly test and validate your software, spotting issues and bugs that may lead to poor user satisfaction.

Dedicated & Extended Teams

On-demand world-class teams to integrate with or augment your workforce.

Whether you’re looking to augment your existing tech team or build a full team, our skilled professionals work seamlessly to provide you with the resources and expertise required to meet your project goals. With flexible engagement models and clear communication, our dedicated and extended teams deliver reliable results, on time and on budget.

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Product Maintenance

Never worry about downtime.

With our comprehensive suite of services, we provide ongoing support, making updates, fixing bugs and anything else you need to keep your software running, and your users happy.

Our Capabilities

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Hi-tech Tools

We use the latest in web technology to bring cutting-edge experience to you and your clients. HTML5, CSS3, Javascript with JQuery and Angular, PHP with Phalcon and CodeIgniter, are some of the great tools we leverage to create some awesome stuff.

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Responsive

We'll ensure your content responds to the device on which it is being viewed. In a world of mobile devices with different screen sizes your content needs to be flexible to be relevant.

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Planning & Research

Because we've been down this road countless times, we see what you can't see. We'll take the time to ensure we have a strategy in place to provide what's best for you. What's more? We won't stop until we've given you just that - the very best.

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Clean code

Our team of experienced developers write beautiful, clean, high quality code that ensures your product functions properly and will be easy to maintain and update.

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Quality Assurance

Our team of quality assurance professionals pay attention to every little detail to not only ensure that your product is bug-free and functions properly across all devices, but also that its content is free of errors to provide your users with a pleasant experience.

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Modern design

Stay ahead of the game with a web platform that screams you belong to the future. We utilise the latest web technology that ensures you're always a step ahead.

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Efficient Support

We don't just talk the talk, we do the do. From conceptualization to deployment and beyond, we'll do whatever it takes to keep you going.

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Custom Event API

Our team spent countless hours developing our custom event API. Our event partners love us. You should too.

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Custom CMS

Our Phreetech Custom CMS affords you maximum flexibility beyond what open source alternatives can provide. Updating your site content just got easier. No restrictions, no plugins.

WHAT OUR CLIENTS SAY

Some Technologies We Use

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Explore Our Thoughts

Read our blog to stay updated on the latest insights, trends and innovations in technology.

Software Development

staff augmentation vs. outsourcing: the best fit for your business

While navigating the complex landscape of talent acquisition, businesses often encounter two prevalent models: Staff Augmentation and IT Outsourcing. While these terms are frequently used interchangeably, understanding their distinctions is crucial to making informed decisions that align with your company’s needs.


Understanding Staff Augmentation and IT Outsourcing

To demystify the concepts, let’s start with some definitions.

Staff Augmentation is a strategy used by companies to bring in external talent to temporarily boost their in-house teams. For instance, a tech startup might hire additional software developers to ensure a critical project is delivered on time. This model allows the company to maintain control over the project, with the temporary staff integrating directly into the existing teams.

On the other hand, IT Outsourcing involves delegating entire functions or processes to a third-party vendor, often located in another country. For example, a U.S.-based company might outsource its IT support services to a tech team in Africa. Unlike staff augmentation, the outsourced vendor manages the project independently, using their own methods and processes.

Despite their similarities, the key difference lies in the level of control and accountability retained by the hiring company. With staff augmentation, the business retains direct oversight, whereas, with outsourcing, the vendor assumes full responsibility for project execution.

Before deciding between these two models, it’s important to weigh the advantages and disadvantages of each.




 

Staff Augmentation vs. Outsourcing: Making the Right Choice

Now that you understand the differences between staff augmentation and outsourcing, let’s explore when each model is most appropriate.

Choose Staff Augmentation if:

  • You need temporary, on-demand talent for short-term projects.
  • You aim to reduce hiring and infrastructure costs without committing to full-time contracts.
  • Your project requires specialized skills that your current team lacks.
  • You need the flexibility to scale your team quickly without long-term commitments.

Opt for Outsourcing if:

  • You need to complete projects swiftly with expert support.
  • You require access to project-based talent from large, global talent pools.
  • You face budget constraints but need extensive project work completed.
  • You want to handle non-core tasks without diverting in-house resources.

In Summary

Both staff augmentation and outsourcing are powerful tools for addressing gaps in your in-house talent or skills. The choice between them depends on your specific needs, project requirements, and long-term goals. By carefully considering the pros and cons of each model, you can make an informed decision that best supports your business’s success.

Event Tech

emerging event industry trends in 2024

The push for Event Technology:

As we step into a new era of event management, it's clear that technology is at the forefront of innovation. Organizers are increasingly turning to efficient solutions that can seamlessly manage both virtual and in-person gatherings. This shift highlights the growing need for integrated platforms that simplify the tech landscape and provide attendees with a cohesive experience, whether they're joining online or in person. The goal is simple: to ensure that every participant feels included and experiences minimal friction throughout the event journey. Looking ahead, more advancements in blending virtual and in-person elements can be expected. This means attendees will have the flexibility to engage with events in ways that best suit their preferences, ushering in a new era of accessibility and engagement 
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Enhanced Personalization:

Personalization is no longer a luxury but a necessity in today’s event landscape. Attendees seek experiences that resonate with their individual interests and preferences. Thanks to advancements in data analytics and AI-driven technologies empowering event organizers to deliver precisely that. Imagine attending an event where every session, interaction, and recommendation is uniquely tailored to your needs. From personalized content suggestions to curated networking opportunities, the possibilities are endless. By harnessing the power of data analytics and AI, organizers can create immersive experiences that leave attendees feeling seen, heard, and valued. Whether you're a seasoned professional or a first-time attendee, personalized event experiences ensure that every participant walks away with memories that truly matter.

Immersive Technologies:

Virtual reality (VR) and augmented reality (AR) are reshaping the way attendees interact with content, opening up boundless possibilities for engagement and exploration. With immersive technologies, events become more than just gatherings, they become captivating journeys where attendees can explore, learn, and connect in ways previously unimaginable.

Contactless Solutions:

The COVID-19 pandemic accelerated the adoption of contactless technologies, ensuring safety in event environments. In 2024 and beyond, contactless solutions will continue to reign supreme in event planning. From mobile ticketing to cashless payments and touchless check-in systems, these innovations will be the cornerstone of a safe and seamless event experience. Gone are the days of paper tickets or handling cash transactions. Instead, attendees can enjoy the convenience and peace of mind that comes with contactless solutions. Whether you're checking in at the door or making a purchase at a vendor booth, technology helps to ensure that safety remains top priority.

Decision-making with Data Analytics:

Data analytics is critical to tailoring event strategies to attendee behaviors and preferences. Organizers can make informed decisions that enhance the overall event experience by understanding what works and what doesn’t. This strategic use of data sets apart successful events in today’s technology-driven landscape.

Event Automation:

Operational efficiency is key to success, and automation is the key strategy. By embracing automation, organizers can boost productivity and ensure each event reaches its full potential, leaving a lasting impact.

Automation plays a pivotal role in the fast-paced world of event planning. Leveraging the capabilities of AI and machine learning, organizers possess the ability to fundamentally transform the landscape of event planning and execution.

Tasks that were once labor-intensive, such as attendee registration and feedback collection can seamlessly be managed through automation. This frees up organizers to focus on broader goals and strategies. It's not just about doing more; it's about doing it smarter and conserving resources.

Operational efficiency is key to success, and automation is the key strategy. By embracing automation, organizers can boost productivity and ensure each event reaches its full potential, leaving a lasting impact.

Diverse and Inclusive events:

Event managers are increasingly recognizing the importance of diversity and inclusion. In 2024, we expect to see a greater emphasis on representation across all aspects of event planning, including speakers, panelists, and performers.
 

Whether you're an event professional, a business owner, or simply a serial event attendee, these insights provide valuable foresight into what lies ahead in the ever-evolving world of event technology in 2024 and beyond.

Event Tech

tech events to attend in h2 2024

Conferences and other corporate events are such a great way to network, and the tech industry has so many opportunities for the outgoing busy bees among us. We’ve rounded up a list of tech conferences that we think might interest you the rest of the year.


Black Hat
Hackers, cybersecurity analysts, corporate professionals, and government representatives will head out again for the Black Hat USA 2024 tech conference from August 3-8 at the Mandalay Bay Convention Center in Las Vegas.

This IT and software conference offers a rich blend of technical sessions, security consulting, and training opportunities.

The Black Hat tech conference provides a unique environment where attendees can learn the latest information on cybersecurity and the latest antivirus software trends, while also bridging the gap between the most technical and non-technical cybersecurity enthusiasts.

Location: Las Vegas, USA

Date: August 3-8




IFA
IFA Berlin is celebrating its 100th anniversary in 2024. Europe’s biggest consumer technology trade show, often described as Europe’s version of CES, will take place from September 6 - 10, 2024.

This centennial event marks a century of technological evolution, from Albert Einstein’s 1930 appearance to the launch of the gadgets and gizmos we love today.

160,000 people are expected to attend IFA over the five days of the show, and more than 2,500 journalists will get hands-on with AI-enhanced gadgets on display by 2,000 exhibitors. The event venue spans over 160,000 square meters (1,700,000 sq ft), so bring a pair of comfortable shoes.

Location: Berlin, Germany
Date: September 6-10




AI & Big Data Expo
The AI & Big Data Conference, scheduled for October 1-2, 2024, is a leading conference and exhibition that showcases the next generation of enterprise technologies and strategies.

The Expo provides an opportunity to explore and discover the practical and successful implementation of AI and big data that can also help drive your business forward. This free-to-attend conference is co-hosted alongside the IoT Tech Expo, the largest global gathering for the sector.

Location: Amsterdam, Netherlands
Date: October 1-2


TechCrunch Disrupt
Disrupt is the original startup conference that invites founders and investors to explore the future of tech.

This year, the tech conference takes place from Oct 28 to 30. It’s the perfect tech event for startup founders seeking financial backing, a public relations boost, or expert guidance to ensure your venture’s success.

Location: San Francisco, USA
Date: October 28-30




OpenAI DevDay
OpenAI DevDay is expected to announce dates for its second annual developer conference for 2024. This event serves as a platform for developers and enthusiasts to gain insights into cutting-edge developments.

Although specific details for this year’s event are yet to be announced, Online communities like Reddit have ongoing discussions with predictions on what to expect for OpenAI DevDay 2024 and potential announcements around GPT-5.

A date for this year’s event is yet to be announced but last year’s event was in November so that should give us a clue.

Location: San Francisco, USA
Date: TBA


AWS re:Invent 
AWS re:Invent 2024 arrives Vegas December 2 to 6 and is a must-attend event for anyone immersed in cloud computing. Hosted by Amazon Web Services (AWS), it’s a pivotal gathering for a global audience ranging from cloud novices to industry experts.

The event is a treasure trove of opportunities, featuring over 2,000 technical sessions, keynote announcements, and extensive training and certification opportunities.

Whether you’re looking to transform your business through cloud technology or stay updated with AWS’s latest innovations and enhance your cloud-computing skills, there is something for everyone.

But it’s not just about learning; it’s also a hub for networking. You will find various after-hours events that provide opportunities for relaxed face-to-face conversations and valuable connections with like-minded attendees.

Location: Las Vegas, USA
Date: December 2-6




 

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