Custom software development
that fits your business needs.

Scale fast with our affordable, on-demand expert offshore engineering teams.

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Product Design

Creativity at its peak.

From concept mockups to design layout, our UI/UX designers will blow your mind. We approach our design process with modern principles using a combination of psychology, market research and strategy. The end result? Your users will fully enjoy engaging with your product across all devices.


Software Development

Unique, custom solutions that are tailored to your needs.

Our developers write properly structured code for various product categories. From custom e-commerce and gaming, to event systems and FinTech, you’ll be sure to receive top-quality software that’s fully functional and easy to maintain.


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Software QA Testing

Get rid of the bugs. Easily.

Our QA and software testing engineers utilize the latest tools, tricks and techniques to thoroughly test and validate your software, spotting issues and bugs that may lead to poor user satisfaction.

Dedicated & Extended Teams

On-demand world-class teams to integrate with or augment your workforce.

Whether you’re looking to augment your existing tech team or build a full team, our skilled professionals work seamlessly to provide you with the resources and expertise required to meet your project goals. With flexible engagement models and clear communication, our dedicated and extended teams deliver reliable results, on time and on budget.

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Product Maintenance

Never worry about downtime.

With our comprehensive suite of services, we provide ongoing support, making updates, fixing bugs and anything else you need to keep your software running, and your users happy.

Our Capabilities

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Hi-tech Tools

We use the latest in web technology to bring cutting-edge experience to you and your clients. HTML5, CSS3, Javascript with JQuery and Angular, PHP with Phalcon and CodeIgniter, are some of the great tools we leverage to create some awesome stuff.

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Responsive

We'll ensure your content responds to the device on which it is being viewed. In a world of mobile devices with different screen sizes your content needs to be flexible to be relevant.

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Planning & Research

Because we've been down this road countless times, we see what you can't see. We'll take the time to ensure we have a strategy in place to provide what's best for you. What's more? We won't stop until we've given you just that - the very best.

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Clean code

Our team of experienced developers write beautiful, clean, high quality code that ensures your product functions properly and will be easy to maintain and update.

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Quality Assurance

Our team of quality assurance professionals pay attention to every little detail to not only ensure that your product is bug-free and functions properly across all devices, but also that its content is free of errors to provide your users with a pleasant experience.

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Modern design

Stay ahead of the game with a web platform that screams you belong to the future. We utilise the latest web technology that ensures you're always a step ahead.

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Efficient Support

We don't just talk the talk, we do the do. From conceptualization to deployment and beyond, we'll do whatever it takes to keep you going.

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Custom Event API

Our team spent countless hours developing our custom event API. Our event partners love us. You should too.

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Custom CMS

Our Phreetech Custom CMS affords you maximum flexibility beyond what open source alternatives can provide. Updating your site content just got easier. No restrictions, no plugins.

WHAT OUR CLIENTS SAY

Some Technologies We Use

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Explore Our Thoughts

Read our blog to stay updated on the latest insights, trends and innovations in technology.

Software Development

3 common challenges tech ceos and executives can solve through outsourcing

Are you a business owner sinking under an avalanche of never-ending to-dos, desperately searching for the light at the end of the topsy-turvy tunnel? Trust us, we've been there too, juggling tasks like a one-person circus act. In this post, we’ll discuss three common challenges business owners face and show you how outsourcing can turn those challenges into victories.


Lack of Skilled Expertise

The lack of skilled experts to tackle projects from start to finish is a recurring problem for most businesses. You may have incredible ideas and ambitious plans, but without the right expertise, bringing them to life can feel like an insurmountable task, and that's where the magic of outsourcing comes into play.
By harnessing the power of world-class engineering and product teams through outsourcing, you can swiftly transform your ideas into reality without being held back by a shortage of resources or a limited pool of talent. With outsourcing, you can tap into a vast network of skilled professionals who possess the expertise and experience to get the job done.


Improving Operational Processes  

In the quest for growth and success, businesses often encounter a frustrating hurdle – broken operational processes. These inefficiencies can hinder productivity, stifle innovation, and impede progress.
As a business owner or executive, your business grows when you focus on actually running the engine rather than worrying about the little parts. By entrusting other parts of your business such as the technical side to capable hands, you can focus on what you do best – running your business and implementing a culture and structure that works for you. When outsourcing is done right, you can focus on your core executive functions, optimize your operations and grow your business.
With a team of skilled & experienced developers, designers and QA engineers at your disposal, our team at PhreeTech can become the key to your success. We understand the importance of smooth operations and are well-equipped to prevent, detect, and resolve any technical challenges that may arise, while you focus on the big stuff.

Meeting Deadlines with Ease

Keeping up with deadlines can often feel like an uphill battle. The never-ending to-do list and the constant pressure to deliver results can leave any business owner feeling overwhelmed. Here comes Outsourcing, the perfect end to burning the midnight oil, juggling multiple projects, and sacrificing your well-deserved rest. 


With outsourcing, you free up valuable time and resources that can be redirected towards core business activities. Rather than spread yourself thin and struggle to meet every deadline, you can focus on strategic decision-making, business development, and nurturing customer relationships. This shift in focus allows you to drive your business forward while ensuring that project deadlines are met, and your clients are happy.

If the pressure of meeting deadlines is becoming overwhelming, it's time to consider the incredible advantages of outsourcing. At PhreeTech, we utilize a wide range of technology stacks for projects across various industries. Whether you're looking to develop your minimum viable product (MVP) or improve an existing project, our dedicated team of professionals is here to help. With our expertise and commitment to fulfilling your requirements and business needs, you can trust us to take care of your tech needs while you focus on other aspects of your business.

Software Development

what makes a great software product?

In the dynamic world of business, where trends come and go, and consumer demands are ever-evolving, the importance of offering products that truly meet a need cannot be overstated. Regardless of how visually appealing or technologically advanced a product may be, its ultimate success lies in its ability to solve a problem or fill a gap in the market.

When customers are searching for a product, their primary concern is finding a solution to a specific pain point or challenge. They seek functionality, practicality, and value. Simply put, consumers want products that make life easier, convenient, and more enjoyable.

Whether you’re a consumer or creator, you've probably had your fair share of encounters with both the good and the bad. It's not just about having a nice-looking product or a fancy website, a good product must meet certain criteria to stand out from the crowd and appeal to users. 
 

 

Here are the five characteristics of a great product to look out for.

 

       1. A Product must meet a Need 

A successful product is one that can identify and address customer’s pain points. By understanding the needs and desires of the target audience, your business can design and develop products that cater to those specific demands. The process involves looking into consumer insights, conducting market research, and identifying the gaps that exist in the current landscape.Nobody wants to buy something they don't need or can’t use, no matter how shiny or fancy it looks (well, unless they’re facing a midlife crisis). If a product can solve a pain point, it's on its way to success.

       2. Scalability - the spice of your product

Imagine spending countless hours brainstorming, designing, and perfecting your product. It's shiny, it's functional, and it's ready to take on the world. But here's the catch - the world is a dynamic place, and consumer needs are as changeable as the weather. So, how can your product stay relevant and successful in the long run? 

Think about the needs of your consumers like puzzle pieces, constantly shifting and reshaping. What was once the hottest trend yesterday might become outdated tomorrow. By building scalability into your product, you ensure that it can gracefully ride the waves of change and cater to those ever-evolving needs.  A product that can adapt and evolve to meet changing demands is more likely to succeed in the long run. Plus, it's a lot easier to update a product than to create an entirely new one from scratch.

  
      3. Your Product superpower lies in its uniqueness 

A good product may meet the basic needs and requirements of customers, but a great product goes the extra mile by offering something that others cannot. It's like discovering a hidden gem that adds value, solves a problem, or enhances the overall experience in a way that leaves customers craving more.

The Unique Selling Proposition (USP) of your product is the secret ingredient that transforms a good product into a great one. It serves as the beacon that attracts customers, sets expectations, and differentiates the product from competitors. By highlighting the unique features, businesses can communicate the value proposition and create a compelling reason for customers to choose their product over others.


     4. Simplify your product Usability


A good product may have all the bells and whistles, but if it's not user-friendly, it might as well be a Rubik's Cube without a solution manual. Usability is the magic ingredient that transforms a good product into a must-have, ensuring your customers can navigate with ease and embrace their purchase without a hitch.

A great product understands this fundamental need and is usable by its target market. It's like having a personal assistant that effortlessly guides you through every step, leaving no room for confusion or head-scratching moments. A great product is intuitive, requiring little to no learning curve. It empowers customers to hit the ground running, unleashing the full potential of their purchase.


    5.  Affordability is key to ROI

When taking your product to the market, price tags speak volumes, budgets dictate decisions, and affordability plays a crucial role in capturing the hearts and wallets of your customers. A good product may have all the right features, but if it's priced beyond reach, it becomes a distant dream for many potential customers.

Affordability does not equate to cheapness. It's not about slashing prices to the point of sacrificing quality or cutting corners. Rather, it's about offering value for money, where customers feel that the benefits they receive outweigh the cost they pay. It's about striking a balance between price and perceived value, ensuring that customers feel they are getting their money's worth.

Creating a great product is no easy feat. It requires a lot of time, thought, effort, and attention to detail. Our software team at PhreeTech understands these 5 characteristics - problem-solving, scalability, uniqueness, simplicity, and affordability - and we’re always on the lookout for how we can make even better and more successful products.

Looking to build a great product of your own? Let’s work together and who knows, your product might just become the talk of the town (or the internet).

 
 

Get your ideas running

Let’s create some awesome stuff together.