In the dynamic world of business, where trends come and go, and consumer demands are ever-evolving, the importance of offering products that truly meet a need cannot be overstated. Regardless of how visually appealing or technologically advanced a product may be, its ultimate success lies in its ability to solve a problem or fill a gap in the market.

When customers are searching for a product, their primary concern is finding a solution to a specific pain point or challenge. They seek functionality, practicality, and value. Simply put, consumers want products that make life easier, convenient, and more enjoyable.

Whether you’re a consumer or creator, you've probably had your fair share of encounters with both the good and the bad. It's not just about having a nice-looking product or a fancy website, a good product must meet certain criteria to stand out from the crowd and appeal to users. 


Here are the five characteristics of a great product to look out for.


       1. A Product must meet a Need 

A successful product is one that can identify and address customer’s pain points. By understanding the needs and desires of the target audience, your business can design and develop products that cater to those specific demands. The process involves looking into consumer insights, conducting market research, and identifying the gaps that exist in the current landscape.Nobody wants to buy something they don't need or can’t use, no matter how shiny or fancy it looks (well, unless they’re facing a midlife crisis). If a product can solve a pain point, it's on its way to success.

       2. Scalability - the spice of your product

Imagine spending countless hours brainstorming, designing, and perfecting your product. It's shiny, it's functional, and it's ready to take on the world. But here's the catch - the world is a dynamic place, and consumer needs are as changeable as the weather. So, how can your product stay relevant and successful in the long run? 

Think about the needs of your consumers like puzzle pieces, constantly shifting and reshaping. What was once the hottest trend yesterday might become outdated tomorrow. By building scalability into your product, you ensure that it can gracefully ride the waves of change and cater to those ever-evolving needs.  A product that can adapt and evolve to meet changing demands is more likely to succeed in the long run. Plus, it's a lot easier to update a product than to create an entirely new one from scratch.

      3. Your Product superpower lies in its uniqueness 

A good product may meet the basic needs and requirements of customers, but a great product goes the extra mile by offering something that others cannot. It's like discovering a hidden gem that adds value, solves a problem, or enhances the overall experience in a way that leaves customers craving more.

The Unique Selling Proposition (USP) of your product is the secret ingredient that transforms a good product into a great one. It serves as the beacon that attracts customers, sets expectations, and differentiates the product from competitors. By highlighting the unique features, businesses can communicate the value proposition and create a compelling reason for customers to choose their product over others.

     4. Simplify your product Usability

A good product may have all the bells and whistles, but if it's not user-friendly, it might as well be a Rubik's Cube without a solution manual. Usability is the magic ingredient that transforms a good product into a must-have, ensuring your customers can navigate with ease and embrace their purchase without a hitch.

A great product understands this fundamental need and is usable by its target market. It's like having a personal assistant that effortlessly guides you through every step, leaving no room for confusion or head-scratching moments. A great product is intuitive, requiring little to no learning curve. It empowers customers to hit the ground running, unleashing the full potential of their purchase.

    5.  Affordability is key to ROI

When taking your product to the market, price tags speak volumes, budgets dictate decisions, and affordability plays a crucial role in capturing the hearts and wallets of your customers. A good product may have all the right features, but if it's priced beyond reach, it becomes a distant dream for many potential customers.

Affordability does not equate to cheapness. It's not about slashing prices to the point of sacrificing quality or cutting corners. Rather, it's about offering value for money, where customers feel that the benefits they receive outweigh the cost they pay. It's about striking a balance between price and perceived value, ensuring that customers feel they are getting their money's worth.

Creating a great product is no easy feat. It requires a lot of time, thought, effort, and attention to detail. Our software team at PhreeTech understands these 5 characteristics - problem-solving, scalability, uniqueness, simplicity, and affordability - and we’re always on the lookout for how we can make even better and more successful products.

Looking to build a great product of your own? Let’s work together and who knows, your product might just become the talk of the town (or the internet).