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Product Design
Creativity at its peak.
From concept mockups to design layout, our UI/UX designers will blow your mind. We approach our design process with modern principles using a combination of psychology, market research and strategy. The end result? Your users will fully enjoy engaging with your product across all devices.
Software Development
Unique, custom solutions
that are tailored to
your needs.
Our developers write properly structured code for various product categories. From custom e-commerce and gaming, to event systems and FinTech, you’ll be sure to receive top-quality software that’s fully functional and easy to maintain.
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Software QA Testing
Get rid of the bugs. Easily.
Our QA and software testing engineers utilize the latest tools, tricks and techniques to thoroughly test and validate your software, spotting issues and bugs that may lead to poor user satisfaction.
Dedicated & Extended Teams
On-demand world-class teams to integrate with or augment your workforce.
Whether you’re looking to augment your existing tech team or build a full team, our skilled professionals work seamlessly to provide you with the resources and expertise required to meet your project goals. With flexible engagement models and clear communication, our dedicated and extended teams deliver reliable results, on time and on budget.
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Product Maintenance
Never worry about downtime.
With our comprehensive suite of services, we provide ongoing support, making updates, fixing bugs and anything else you need to keep your software running, and your users happy.
Our Capabilities
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Hi-tech Tools
We use the latest in web technology to bring cutting-edge experience to you and your clients. HTML5, CSS3, Javascript with JQuery and Angular, PHP with Phalcon and CodeIgniter, are some of the great tools we leverage to create some awesome stuff.
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Responsive
We'll ensure your content responds to the device on which it is being viewed. In a world of mobile devices with different screen sizes your content needs to be flexible to be relevant.
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Planning & Research
Because we've been down this road countless times, we see what you can't see. We'll take the time to ensure we have a strategy in place to provide what's best for you. What's more? We won't stop until we've given you just that - the very best.
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Clean code
Our team of experienced developers write beautiful, clean, high quality code that ensures your product functions properly and will be easy to maintain and update.
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Quality Assurance
Our team of quality assurance professionals pay attention to every little detail to not only ensure that your product is bug-free and functions properly across all devices, but also that its content is free of errors to provide your users with a pleasant experience.
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Modern design
Stay ahead of the game with a web platform that screams you belong to the future. We utilise the latest web technology that ensures you're always a step ahead.
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Efficient Support
We don't just talk the talk, we do the do. From conceptualization to deployment and beyond, we'll do whatever it takes to keep you going.
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Custom Event API
Our team spent countless hours developing our custom event API. Our event partners love us. You should too.
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Custom CMS
Our Phreetech Custom CMS affords you maximum flexibility beyond what open source alternatives can provide. Updating your site content just got easier. No restrictions, no plugins.
WHAT OUR CLIENTS SAY
Some Technologies We Use
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Explore Our Thoughts
Read our blog to stay updated on the latest insights, trends and innovations in technology.
Event Tech
tech events to attend in h2 2024
Conferences and other corporate events are such a great way to network, and the tech industry has so many opportunities for the outgoing busy bees among us. We’ve rounded up a list of tech conferences that we think might interest you the rest of the year.
Black Hat
Hackers, cybersecurity analysts, corporate professionals, and government representatives will head out again for the Black Hat USA 2024 tech conference from August 3-8 at the Mandalay Bay Convention Center in Las Vegas.
This IT and software conference offers a rich blend of technical sessions, security consulting, and training opportunities.
The Black Hat tech conference provides a unique environment where attendees can learn the latest information on cybersecurity and the latest antivirus software trends, while also bridging the gap between the most technical and non-technical cybersecurity enthusiasts.
Location: Las Vegas, USA
Date: August 3-8
IFA
IFA Berlin is celebrating its 100th anniversary in 2024. Europe’s biggest consumer technology trade show, often described as Europe’s version of CES, will take place from September 6 - 10, 2024.
This centennial event marks a century of technological evolution, from Albert Einstein’s 1930 appearance to the launch of the gadgets and gizmos we love today.
160,000 people are expected to attend IFA over the five days of the show, and more than 2,500 journalists will get hands-on with AI-enhanced gadgets on display by 2,000 exhibitors. The event venue spans over 160,000 square meters (1,700,000 sq ft), so bring a pair of comfortable shoes.
Location: Berlin, Germany
Date: September 6-10
AI & Big Data Expo
The AI & Big Data Conference, scheduled for October 1-2, 2024, is a leading conference and exhibition that showcases the next generation of enterprise technologies and strategies.
The Expo provides an opportunity to explore and discover the practical and successful implementation of AI and big data that can also help drive your business forward. This free-to-attend conference is co-hosted alongside the IoT Tech Expo, the largest global gathering for the sector.
Location: Amsterdam, Netherlands
Date: October 1-2
TechCrunch Disrupt
Disrupt is the original startup conference that invites founders and investors to explore the future of tech.
This year, the tech conference takes place from Oct 28 to 30. It’s the perfect tech event for startup founders seeking financial backing, a public relations boost, or expert guidance to ensure your venture’s success.
Location: San Francisco, USA
Date: October 28-30
OpenAI DevDay
OpenAI DevDay is expected to announce dates for its second annual developer conference for 2024. This event serves as a platform for developers and enthusiasts to gain insights into cutting-edge developments.
Although specific details for this year’s event are yet to be announced, Online communities like Reddit have ongoing discussions with predictions on what to expect for OpenAI DevDay 2024 and potential announcements around GPT-5.
A date for this year’s event is yet to be announced but last year’s event was in November so that should give us a clue.
Location: San Francisco, USA
Date: TBA
AWS re:Invent
AWS re:Invent 2024 arrives Vegas December 2 to 6 and is a must-attend event for anyone immersed in cloud computing. Hosted by Amazon Web Services (AWS), it’s a pivotal gathering for a global audience ranging from cloud novices to industry experts.
The event is a treasure trove of opportunities, featuring over 2,000 technical sessions, keynote announcements, and extensive training and certification opportunities.
Whether you’re looking to transform your business through cloud technology or stay updated with AWS’s latest innovations and enhance your cloud-computing skills, there is something for everyone.
But it’s not just about learning; it’s also a hub for networking. You will find various after-hours events that provide opportunities for relaxed face-to-face conversations and valuable connections with like-minded attendees.
Location: Las Vegas, USA
Date: December 2-6
BizTech
3 common challenges tech ceos and executives can solve through outsourcing
Are you a business owner sinking under an avalanche of never-ending to-dos, desperately searching for the light at the end of the topsy-turvy tunnel? Trust us, we've been there too, juggling tasks like a one-person circus act. In this post, we’ll discuss three common challenges business owners face and show you how outsourcing can turn those challenges into victories.
Lack of Skilled Expertise
The lack of skilled experts to tackle projects from start to finish is a recurring problem for most businesses. You may have incredible ideas and ambitious plans, but without the right expertise, bringing them to life can feel like an insurmountable task, and that's where the magic of outsourcing comes into play.
By harnessing the power of world-class engineering and product teams through outsourcing, you can swiftly transform your ideas into reality without being held back by a shortage of resources or a limited pool of talent. With outsourcing, you can tap into a vast network of skilled professionals who possess the expertise and experience to get the job done.
Improving Operational Processes
In the quest for growth and success, businesses often encounter a frustrating hurdle – broken operational processes. These inefficiencies can hinder productivity, stifle innovation, and impede progress.
As a business owner or executive, your business grows when you focus on actually running the engine rather than worrying about the little parts. By entrusting other parts of your business such as the technical side to capable hands, you can focus on what you do best – running your business and implementing a culture and structure that works for you. When outsourcing is done right, you can focus on your core executive functions, optimize your operations and grow your business.
With a team of skilled & experienced developers, designers and QA engineers at your disposal, our team at PhreeTech can become the key to your success. We understand the importance of smooth operations and are well-equipped to prevent, detect, and resolve any technical challenges that may arise, while you focus on the big stuff.
Meeting Deadlines with Ease
Keeping up with deadlines can often feel like an uphill battle. The never-ending to-do list and the constant pressure to deliver results can leave any business owner feeling overwhelmed. Here comes Outsourcing, the perfect end to burning the midnight oil, juggling multiple projects, and sacrificing your well-deserved rest.
With outsourcing, you free up valuable time and resources that can be redirected towards core business activities. Rather than spread yourself thin and struggle to meet every deadline, you can focus on strategic decision-making, business development, and nurturing customer relationships. This shift in focus allows you to drive your business forward while ensuring that project deadlines are met, and your clients are happy.
If the pressure of meeting deadlines is becoming overwhelming, it's time to consider the incredible advantages of outsourcing. At PhreeTech, we utilize a wide range of technology stacks for projects across various industries. Whether you're looking to develop your minimum viable product (MVP) or improve an existing project, our dedicated team of professionals is here to help. With our expertise and commitment to fulfilling your requirements and business needs, you can trust us to take care of your tech needs while you focus on other aspects of your business.
Software Development
what makes a great software product?
In the dynamic world of business, where trends come and go, and consumer demands are ever-evolving, the importance of offering products that truly meet a need cannot be overstated. Regardless of how visually appealing or technologically advanced a product may be, its ultimate success lies in its ability to solve a problem or fill a gap in the market.
When customers are searching for a product, their primary concern is finding a solution to a specific pain point or challenge. They seek functionality, practicality, and value. Simply put, consumers want products that make life easier, convenient, and more enjoyable.
Whether you’re a consumer or creator, you've probably had your fair share of encounters with both the good and the bad. It's not just about having a nice-looking product or a fancy website, a good product must meet certain criteria to stand out from the crowd and appeal to users.
Here are the five characteristics of a great product to look out for.
1. A Product must meet a Need
A successful product is one that can identify and address customer’s pain points. By understanding the needs and desires of the target audience, your business can design and develop products that cater to those specific demands. The process involves looking into consumer insights, conducting market research, and identifying the gaps that exist in the current landscape.Nobody wants to buy something they don't need or can’t use, no matter how shiny or fancy it looks (well, unless they’re facing a midlife crisis). If a product can solve a pain point, it's on its way to success.
2. Scalability - the spice of your product
Imagine spending countless hours brainstorming, designing, and perfecting your product. It's shiny, it's functional, and it's ready to take on the world. But here's the catch - the world is a dynamic place, and consumer needs are as changeable as the weather. So, how can your product stay relevant and successful in the long run?
Think about the needs of your consumers like puzzle pieces, constantly shifting and reshaping. What was once the hottest trend yesterday might become outdated tomorrow. By building scalability into your product, you ensure that it can gracefully ride the waves of change and cater to those ever-evolving needs. A product that can adapt and evolve to meet changing demands is more likely to succeed in the long run. Plus, it's a lot easier to update a product than to create an entirely new one from scratch.
3. Your Product superpower lies in its uniqueness
A good product may meet the basic needs and requirements of customers, but a great product goes the extra mile by offering something that others cannot. It's like discovering a hidden gem that adds value, solves a problem, or enhances the overall experience in a way that leaves customers craving more.
The Unique Selling Proposition (USP) of your product is the secret ingredient that transforms a good product into a great one. It serves as the beacon that attracts customers, sets expectations, and differentiates the product from competitors. By highlighting the unique features, businesses can communicate the value proposition and create a compelling reason for customers to choose their product over others.
4. Simplify your product Usability
A good product may have all the bells and whistles, but if it's not user-friendly, it might as well be a Rubik's Cube without a solution manual. Usability is the magic ingredient that transforms a good product into a must-have, ensuring your customers can navigate with ease and embrace their purchase without a hitch.
A great product understands this fundamental need and is usable by its target market. It's like having a personal assistant that effortlessly guides you through every step, leaving no room for confusion or head-scratching moments. A great product is intuitive, requiring little to no learning curve. It empowers customers to hit the ground running, unleashing the full potential of their purchase.
5. Affordability is key to ROI
When taking your product to the market, price tags speak volumes, budgets dictate decisions, and affordability plays a crucial role in capturing the hearts and wallets of your customers. A good product may have all the right features, but if it's priced beyond reach, it becomes a distant dream for many potential customers.
Affordability does not equate to cheapness. It's not about slashing prices to the point of sacrificing quality or cutting corners. Rather, it's about offering value for money, where customers feel that the benefits they receive outweigh the cost they pay. It's about striking a balance between price and perceived value, ensuring that customers feel they are getting their money's worth.
Creating a great product is no easy feat. It requires a lot of time, thought, effort, and attention to detail. Our software team at PhreeTech understands these 5 characteristics - problem-solving, scalability, uniqueness, simplicity, and affordability - and we’re always on the lookout for how we can make even better and more successful products.
Looking to build a great product of your own? Let’s work together and who knows, your product might just become the talk of the town (or the internet).
Let’s create some awesome stuff together.